U.S. Local Advertising Forecast– Issued April 2026
\n\nBIA’s U.S. Local Advertising Forecast estimates that the Automotive category will spend $12.3 billion in 2026, a 2.4% increase compared to spending in 2025. This category ranks seventh in ad spending among the twelve evaluated by BIA.
\n\nIn terms of advertising share for 2026, PC/Laptop is expected to capture the largest share of automotive local ad spending at 29.5%, followed by Mobile at 20.6% and TV OTA (over-the-air) at 17.0%, with TV Digital getting 2.6%. BIA forecasts that Radio (OTA + Digital) will account for 10.1% of the spend. BIA’s forecast now incorporates Digital Out of Home (DOOH), which will account for 0.5% of the ad share.
\n\nConnected TV (CTV)/Over-the-Top (OTT) media is the fastest-growing media, increasing its share of spending by 8.5% year-over-year. Overall, digital media is projected to account for 65.0% of total ad spending in 2026.
\n\nThe drivers of BIA’s Automotive forecast reflect improving vehicle inventory and rising lease returns after several years of tight supply, increasing competition among dealerships and prompting greater advertising to move vehicles and capture buyers.
\n\nHistorically automotive advertising rises when dealership inventory levels recover, as dealers increase promotions and sales events to move vehicles. Dealers rely on broadcast and cable television for broad reach and frequency, often supported by radio and out of home media to reinforce local promotions, while targeted digital, search, and video advertising reach consumers earlier in the purchase journey.
\n\nTo view detailed spending estimates, explore the eight verticals in the Automotive category by clicking on the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
","id":"-Nd8hsngbyM_sX0Zj5ww","order":0,"title":"Automotive Advertising","url":"https://media.giphy.com/media/cnREhcljGK3nnS0FFt/giphy.gif"},"-Nd8iJIMSBXIk8n_dVm9":{"content_type":"vertical","content_type_text":"Vertical","date":"2026-04-02T21:09:10.575Z","description":"U.S. Local Advertising Forecast – Issued April 2026
\n\nBIA’s U.S. Local Advertising Forecast estimates that the Education category will spend $1.7B on local advertising in 2026, an increase of 2.4% from 2025 spending. This category ranks twelfth in ad spending among the twelve evaluated by BIA.
\n\nIn terms of advertising share, the leading media channels are Direct Mail at 27.2%, TV Over-the-Air (OTA) at 14.3%, and PC/Laptop (10.9%). The top five also include Out-of-Home (OOH) advertising (9.9%) and Mobile (9.4%).
\n\nOther important media channels are expected to capture the following shares of the advertising budget: TV Digital is estimated to get 2.7%, Radio (OTA + Digital) projected to get 4.1% of the total local Education advertising spend, and Newspapers (Print + Digital) estimated share of 6.7%.
\n\nConnected TV (CTV)/Over-the-Top (OTT) media is one of the fastest-growing media, increasing its share of spending by 10.3% year-over-year. Overall, traditional media will account for 59.8% of total local spending.
\n\nThe drivers of BIA’s Education forecast reflect increased advertising by colleges, universities, technical schools, and online education providers competing to attract students and grow enrollment. Demand from adult learners and workforce reskilling programs continues to support marketing activity, even as demographic declines and tighter institutional budgets intensify competition for prospective students.
\n\nUnlike many other categories, education advertisers continue to rely heavily on traditional media, using broadcasters and local out-of-home placements (often near campuses, transit, and urban markets) to build awareness during key enrollment periods, while expanding digital and search marketing to reach prospective students researching programs and career opportunities.
\n\nTo view detailed spending estimates, explore the four verticals in the Education category by clicking on the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
","id":"-Nd8iJIMSBXIk8n_dVm9","order":0,"title":"Education Advertising","url":"https://media.giphy.com/media/hRBvIxYBPFjwNxOSAe/giphy.gif"},"-Nd8iX2BI6pXaenFIoFn":{"content_type":"vertical","content_type_text":"Vertical","date":"2026-04-02T21:10:45.418Z","description":"U.S. Local Advertising Forecast – Issued April 2026
\n\nBIA’s U.S. Local Advertising Forecast projects the Financial/Insurance category will spend $24.2 billion, an increase of 2.1% from spending in 2025. This category ranks second in ad spending among the twelve evaluated by BIA.
\n\nIn terms of advertising share for 2026, the top three media include Mobile (29.7%), Direct Mail (22.4%), and PC/Laptop (18.5%).
\n\nOther important media channels are expected to capture the following shares of the advertising budget: Radio (OTA + Digital) 10.4%, while TV (OTA + Digital) 5.8%. BIA’s forecast now incorporates Digital Out of Home (DOOH), which will account for 1.2% of the ad share, while Out of Home is projected to get 3.3%.
\n\nConnected TV (CTV)/Over-the-Top (OTT) media is the fastest-growing media category, increasing its share of spending by 10.3% year-over-year. Overall, digital media is projected to account for 58.7% of total spending in 2026.
\n\nThe drivers of BIA’s Financial / Insurance forecast reflect continued advertising by banks, credit unions, insurance providers, and financial services firms competing to attract customers and grow deposits, loans, and policyholders. In this category, advertising plays an important role in building brand trust and reinforcing local market presence.
\n\nFinancial institutions rely on broadcast and cable television, as well as out of home media, to build broad visibility in their markets, while digital and search advertising capture consumers researching mortgages, insurance policies, and other financial services.
\n\nTo view detailed spending estimates, explore the nine verticals in the Finance/Insurance category by clicking on the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
","id":"-Nd8iX2BI6pXaenFIoFn","order":0,"title":"Financial/Insurance Advertising","url":"https://media.giphy.com/media/iiiKVP5wDHE4YDVFsO/giphy.gif"},"-Nd8iiizgQAmpt3QtSO2":{"content_type":"vertical","content_type_text":"Vertical","date":"2026-04-02T21:12:20.556Z","description":"U.S. Local Advertising Forecast – Issued April 2026
\n\nBIA’s U.S. Local Advertising Forecast shows the General Services category is expected to spend $21.1 billion on local advertising in 2026. General Services spending will remain flat (0.6%) in 2026 when compared to 2025. This category ranks third in ad spending among the twelve evaluated by BIA, with the Legal Services vertical as the primary contributor to the category's advertising revenue.
\n\nIn terms of advertising share for 2026, the top three media are Mobile (28.7%), Direct mail (20.7%), and PC/Laptop (11.5%).
\n\nOther important media channels are expected to capture the following shares of the advertising budget: TV (OTA + Digital) 10.8%, Newspapers (Print + Digital) 6.0%, Out of Home (OOH) 4.3%, and Radio (OTA + Digital) 4.3%. BIA now includes Digital Out of Home (DOOH) in its forecast, which is projected to account for 1.5% of ad spend.
\n\nConnected TV (CTV)/Over-the-Top (OTT) media is the fastest-growing media channel, increasing its share of spending by 9.5% year-over-year. Overall, digital media is projected to account for 57.1% of the total ad spending in 2026.
\n\nThe drivers of BIA’s General Services forecast reflect strong advertising by local service providers including legal services, home repair, personal care, and other consumer services, competing to generate leads and maintain visibility in highly competitive markets. Legal services, particularly personal injury firms, remain among the most aggressive advertisers in local media and often drive a share-of-voice battle for brand awareness across markets.
\n\nLaw firms and other service providers frequently combine broadcast and cable television with radio and out of home media to deliver the reach and frequency needed to stay top of mind. At the same time, digital and search advertising capture consumers actively seeking service providers and researching options.
\n\nTo view detailed spending estimates, explore the 11 verticals in the General Services category by clicking on the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
","id":"-Nd8iiizgQAmpt3QtSO2","order":0,"title":"General Services Advertising","url":"https://media.giphy.com/media/QTZhyisFzYNE3BHUl7/giphy.gif"},"-Nd8it5y-Yg1we30tb63":{"content_type":"vertical","content_type_text":"Vertical","date":"2026-04-02T21:14:00.864Z","description":"U.S. Local Advertising Forecast – Issued April 2026
\n\nBIA's U.S. Local Advertising Forecast projects that spending in the General Political Race (GPR) category will reach $9.5 billion on local advertising in 2026. This represents a substantial 334.9% increase from 2025, primarily due to the midterm election year. Among the twelve categories assessed by BIA, the GPR category ranks ninth in overall advertising spending.
\n\nIn terms of advertising share for 2026, TV OTA will be the leading media for this category (38.6%) of the total ad spend. This is followed by PC/Laptop advertising at 13.7% and CTV/OTT at 15.5%. Radio (OTA + Digital) is projected to receive 3.6% of the spending, and Cable TV is expected to get 9.3%. BIA now includes Digital Out of Home (DOOH) in its forecast, which is projected to receive 0.2% of ad spend.
\n\nIn 2026, traditional media will receive a dominant 61.8% of total advertising dollars from the GPR category.
\n\nThe drivers of BIA’s GPR forecast reflect the surge in advertising associated with the 2026 midterm election cycle, as federal, state, and local campaigns compete for voter attention in key markets. Political advertising remains heavily concentrated in local media, where broadcast and cable television provide the reach and frequency needed to influence voters during compressed campaign windows.
\n\nBecause broadcast television offers broad market coverage and access to federal regulations, it continues to capture a significant share of political advertising budgets. Spending typically accelerates rapidly in the months leading up to Election Day, with additional spending driven by competitive down-ballot races and issue-based advertising funded by political action committees and advocacy groups.
\n\nTo view detailed spending estimates, explore the three verticals in the GPR category by clicking on the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
","id":"-Nd8it5y-Yg1we30tb63","order":0,"title":"Gov't/Pol/Rel'g Advertising","url":"https://media.giphy.com/media/ZDutDi5DpSBNcZzb3a/giphy.gif"},"-Nd8j0S_GlMa1-1mThhI":{"content_type":"vertical","content_type_text":"Vertical","date":"2026-04-02T21:16:01.040Z","description":"U.S. Local Advertising Forecast – Issued April 2026
\n\nBIA’s U.S. Local Advertising Forecast estimates that the Healthcare category will spend $12.5 billion, a slight increase of 0.8% over local ad spending in 2025. This category ranks sixth in advertising spending among the twelve categories projected by BIA.
\n\nIn terms of advertising share for 2026, the top three media for spend are Direct Mail (28.3%), PC/Laptop (20.1%), and TV OTA (14.2%).
\n\nOther notable media based on advertising spend include TV Digital, estimated to receive 2.1% of ad spend, Newspapers (Print + Digital) at 7.3%, and Radio (OTA + Digital) at 8.3%. BIA now includes Digital Out of Home (DOOH) in its forecast, which is projected to receive 0.5% of ad spend.
\n\nConnected TV (CTV)/Over-the-Top (OTT) media is the fastest-growing media channel, increasing its share of spending by 10.0% year-over-year. Overall, traditional media is projected to account for 56.4% of the total ad spending in 2026.
\n\nThe drivers of BIA’s Healthcare forecast reflect continued advertising by hospitals, health systems, physician groups, urgent care providers, and insurance networks competing to attract patients and promote specialized medical services. Much of this marketing focuses on high value service lines such as orthopedic care, cardiology, cancer treatment, and maternity services where providers compete aggressively for patient volume.
\n\nHealthcare organizations often use broadcast television and out of home media to build trust and visibility in their communities, while digital and search advertising capture patients actively researching providers, treatments, and insurance options. Advertising activity has also increased as health systems expand urgent care and outpatient networks designed to capture patients earlier in the care journey.
\n\nTo view detailed spending estimates, explore the eight verticals in the Healthcare category by clicking the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
","id":"-Nd8j0S_GlMa1-1mThhI","order":0,"title":"Healthcare Advertising","url":"https://media.giphy.com/media/LMiQ9wIG2aMBElOI0N/giphy.gif"},"-Nd8j7cKCVYrKSwdLft1":{"content_type":"vertical","content_type_text":"Vertical","date":"2026-04-02T21:00:54.582Z","description":"U.S. Local Advertising Forecast – Issued April 2026
\n\nBIA's U.S. Local Advertising Forecast estimates that the Leisure/Recreation category will spend $19.9 billion on local advertising in 2026, a 4.6% increase compared to spending in 2025. This category ranks fourth in ad spending among the twelve evaluated by BIA.
\n\nIn terms of advertising share for 2026, Mobile is expected to capture the largest share of Leisure/Recreation local ad spending at 30%, followed by PC/Laptop at 18.9% and Direct Mail at 11.7%. The top five also include Out of Home at 10.4% and TV OTA (Over-The-Air) at 6.9%. BIA’s forecast now incorporates Digital Out of Home (DOOH), which will account for 3.7% of the ad share.
\n\nAdditional notable media include Radio (OTA + Digital), expected to account for 4.8% of total local ad spending, and Newspapers (Print + Digital), which are estimated to receive 5.4% of the ad spend.
\n\nConnected TV (CTV)/Over-the-Top (OTT) media is the fastest-growing media channel, with spending expected to increase by 13.1% year-over-year. Digital media is projected to account for 63.1% of total spending in this category by 2026.
\n\nThe drivers of BIA’s Leisure/Recreation forecast reflect increased advertising by attractions, entertainment venues, travel providers, and recreation businesses competing to drive visits and event attendance. Strong consumer demand for experiences and out-of-home activities supports promotions and value-focused messaging. Attractions and entertainment operators often combine broadcast and cable television with radio and out-of-home media to promote events, venues, and seasonal activities, while digital advertising reaches consumers researching and booking leisure experiences.
\n\nTo view detailed spending estimates, explore the 12 verticals in the Leisure/Recreation category by clicking on the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
","id":"-Nd8j7cKCVYrKSwdLft1","order":0,"title":"Leisure/Recreation Advertising","url":"https://media.giphy.com/media/XfK5rGm9ZZFzvs9Op6/giphy.gif"},"-Nd8jFI2exVPQC03GDB_":{"content_type":"vertical","content_type_text":"Vertical","date":"2026-04-02T21:02:15.492Z","description":"U.S. Local Advertising Forecast – Issued April 2026
\n\nBIA’s U.S. Local Advertising Forecast estimates that the Media category will spend $3.5 billion on local advertising in 2026, a slight decline of –0.1% compared to spending in 2025. This category ranks eleventh in ad spending among the twelve evaluated by BIA.
\n\nIn terms of advertising share for 2026, PC/Laptop (24.1%), Mobile (18.0%), and Out of Home (12.0%) are projected to receive the most significant shares of Media advertising dollars. BIA’s forecast now incorporates Digital Out of Home (DOOH), which will account for 4.3% of the ad share.
\n\nThe forecast also indicates that Radio (OTA + Digital) will receive 10.5% of the total local ad spend, Direct Mail 9.2%, and Television (OTA + Digital) 2.8%.
\n\nConnected TV (CTV)/Over-the-Top (OTT) is the fastest-growing media, with spending up 7.3% year-over-year. Digital media is expected to represent 61.7% of total ad spending in this category by 2026.
\n\nThe drivers of BIA’s Media forecast reflect increased advertising by media companies promoting streaming services, driving app downloads, growing subscriptions, and building viewership for both new and existing content. As competition for audiences intensifies across streaming, digital, and traditional platforms, companies are investing more in marketing to support programming launches and attract viewers to ad-supported streaming models such as FAST channels.
\n\nTo view detailed spending estimates, explore the five verticals in the Media category by clicking on the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
","id":"-Nd8jFI2exVPQC03GDB_","order":0,"title":"Media Advertising","url":"https://media.giphy.com/media/ZBJt1LJyUrzQyLpUeP/giphy.gif"},"-Nd8jMvMT_zFu95cdhAs":{"content_type":"vertical","content_type_text":"Vertical","date":"2026-04-02T21:04:07.756Z","description":"U.S. Local Advertising Forecast – Issued April 2026
\n\nBIA’s U.S. Local Advertising Forecast estimates the Real Estate category will spend $7.0 billion on local advertising in 2026, a 4.9% increase compared to spending in 2025. This category ranks tenth in ad spending among the twelve evaluated by BIA.
\n\nIn terms of advertising share for 2026, PC/Laptop (43.3%), Mobile (29.8%), and Direct Mail (4.9%) are projected to receive the most significant shares of advertising dollars for the Real Estate category.
\n\nFor broadcast media, BIA forecasts that Television (OTA + Digital) will account for 3.7% of total local ad spend, and Radio (OTA + Digital) will account for 1.6%. BIA’s forecast now incorporates Digital Out of Home (DOOH), which will account for 1.7% of the ad share.
\n\nConnected TV (CTV)/Over-the-Top (OTT) is the fastest-growing media channel, with spending up 10.2% year-over-year. This category skews heavily toward digital advertising, with 83.6% of the spending going to digital channels.
\n\nThe drivers of BIA’s Real Estate forecast reflect increased advertising by real estate agents, brokers, and related service providers as competition intensifies for buyers and sellers in local markets. Improving housing activity, gradually lowering interest rates, and rising home listings are prompting greater investment in marketing to generate leads and promote listings.
\n\nReal estate professionals frequently use broadcast television and out of home media to build local market visibility, while digital and search advertising target prospective buyers and sellers actively searching for properties. Direct mail also remains a widely used tool for promoting listings and maintaining visibility in targeted neighborhoods, particularly through listing announcements and “just sold” campaigns.
\n\nTo view detailed spending estimates, explore the two verticals in the Real Estate category by clicking on the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
","id":"-Nd8jMvMT_zFu95cdhAs","order":0,"title":"Real Estate Advertising","url":"https://media.giphy.com/media/YST5VTkHnjnlGDnBgL/giphy.gif"},"-Nd8jWBTWXKtnjBS3YN6":{"content_type":"vertical","content_type_text":"Vertical","date":"2026-04-02T21:05:37.250Z","description":"U.S. Local Advertising Forecast– Issued April 2026
\n\nBIA’s U.S. Local Advertising Forecast estimates the Restaurants/Food category will spend $15.3 billion on local advertising in 2026, a 3.2% increase compared to spending in 2025. This category ranks fifth in ad spending among the twelve evaluated by BIA.
\n\nIn terms of advertising share for 2026, the top three leading media are Mobile (23.2%), Direct Mail (23.1%), and PC/Laptop (20.8%). BIA’s forecast now incorporates Digital Out of Home (DOOH), which will account for 1.1% of the ad share.
\n\nFor broadcast media, BIA forecasts that Radio (OTA + Digital) will account for 8.4% of total local ad spend, and Television (OTA + Digital) will account for 8.3%.
\n\nConnected TV (CTV)/Over-the-Top (OTT) is the fastest-growing media, an increase of 9.1% year-over-year. In 2026, digital media is projected to account for 56.7% of total ad spending in this category.
\n\nThe drivers of BIA’s Restaurants and Food forecast indicate increased advertising from restaurants, quick-service chains, and delivery platforms, all competing to attract local diners and enhance visit frequency. Marketing efforts benefit from ongoing promotions like limited-time offers, seasonal menu launches, and new-location openings. Restaurants use television, radio, and outdoor advertising in busy areas to boost brand awareness and drive immediate visits, while digital and mobile ads target local consumers looking for dining options.
\n\nTo view detailed spending estimates, explore the six verticals in the Restaurant category by clicking on the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
","id":"-Nd8jWBTWXKtnjBS3YN6","order":0,"title":"Restaurants/Food Advertising","url":"https://media.giphy.com/media/eH4L4oUZfkv7s9RZgV/giphy.gif"},"-Nd8jcFH96-Fl3filcXn":{"content_type":"vertical","content_type_text":"Vertical","date":"2026-04-02T21:17:44.698Z","description":"U.S. Local Advertising Forecast – Issued April 2026
\n\nBIA’s U.S. Local Advertising Forecast shows the Retail category is estimated to spend $26.1 billion on local advertising in 2026, a 3.5% increase compared to 2025. This category is the top advertising spender among the 12 categories projected by BIA.
\n\nIn terms of advertising share for 2026, the top three media include Direct Mail (36.9%), PC/Laptop (18.6%), and Mobile (16.9%).
\n\nFor broadcast media, Radio (OTA + Digital) is expected to get 7.2% of the total local ad spend, while Television (OTA + Digital) will account for 7.0%. Additionally, BIA has included Digital Out of Home (DOOH) in its forecast, estimating it will receive 0.7% of ad spend, with traditional Out of Home (OOH) expected to garner 2.1%.
\n\nConnected TV (CTV)/Over-the-Top (OTT) is identified as the fastest-growing media channel, with spending projected to increase 10.0% year-over-year. Overall, traditional media is expected to account for 54.8% of total advertising spending in 2026.
\n\nThe drivers of BIA’s Retail forecast reflect continued advertising by retailers competing to drive both store traffic and online sales in highly competitive local markets. Retail advertising closely follows promotional cycles including holiday shopping periods, back to school seasons, and clearance events when retailers increase marketing to stimulate demand and move inventory. Price competition and consumer sensitivity to costs are also pushing retailers to emphasize promotional messaging and value.
\n\nAt the same time, retailers are investing more in marketing as they compete with e-commerce platforms and retail media networks for consumer attention. Retailers frequently use broadcast and cable television along with radio and out of home media to promote major sales events and maintain strong brand visibility. Mobile, digital, and search advertising capture consumers actively researching products and comparing prices, while direct mail remains an effective channel for promoting local store offers and driving traffic during key promotional periods.
\n\nTo view detailed spending estimates, explore the 23 verticals in the Retail category by clicking the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
","id":"-Nd8jcFH96-Fl3filcXn","order":0,"title":"Retail Advertising","url":"https://media.giphy.com/media/iemGqmaC3B9mnrA6DU/giphy.gif"},"-Nd8jjg2rpKRiVX7M13j":{"content_type":"vertical","content_type_text":"Vertical","date":"2026-04-02T21:19:42.411Z","description":"U.S. Local Advertising Forecast – Issued April 2026
\n\nBIA's U.S. Local Advertising Forecast estimates that the Technology category will spend $11.5 billion on local advertising in 2026, a 1.3% increase over 2025 spending. This category ranks eighth in advertising spending among the twelve categories projected by BIA.
\n\nIn terms of advertising share for 2026, the top three media are Mobile (34.5%), PC/Laptop (24.8%), and Direct Mail (12.3%).
\n\nFor broadcast media, Radio (OTA + Digital) will get 7.9% of the total ad spend, and Television (OTA + Digital) will get 8.4% of the total local ad spend. BIA now includes Digital Out of Home (DOOH) in its forecast, projecting it to receive 0.7% of ad spend, with Out of Home estimated to get 2.0%.
\n\nConnected TV (CTV)/Over-the-Top (OTT) is identified as the fastest-growing media channel, with spending projected to increase 10.7% year-over-year. Overall, digital media is expected to account for 68.9% of total advertising spending in 2026.
\n\nThe drivers of BIA’s Technology forecast reflect strong advertising by telecommunications providers, consumer electronics brands, and technology service companies competing for subscribers, device upgrades, and broadband customers. Marketing activities are bolstered by the expansion of fiber and broadband networks as telecom providers compete for household connectivity in various markets.
\n\nTelecommunications providers frequently use broadcast and cable television to build awareness of service availability, often supported by radio and out of home media to reinforce coverage and promotional offers. Digital and search advertising capture consumers researching connectivity, streaming services, and technology purchases. Advertising activity often increases when new service territories launch or when competitors expand fiber availability.
\n\nTo view detailed spending estimates, explore the five verticals in the Technology category by clicking the drop-down arrow in the navigation area. Vertical alerts are available for each vertical on its respective profile page.
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We like to look at their ad spend and ad buying behaviors by employee size and revenue. Why? Because there are huge differences in a local businesses' advertising strategy based on their size.","id":"-LhbktSFiAHVpbBVT5xz","image":"Default","order":"","title":"Selling to Small and Medium Size Businesses ","url":"https://myemail.constantcontact.com/Selling-to-small-and-medium-size-businesses.html?soid=1109061736295&aid=mi3tr3ebZJQ"},"-Lhbl0M-FDLzILPTtarm":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2019-05-15T18:27:31-05:00","description":"Selling to different types of large, medium, and small local advertisers requires specific strategies and tactics. More than half of the businesses we survey indicate they will be maintaining spend in 2019. However, depending on the business size and ad usage, getting them to spend more can be easy. 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Advertisers are increasingly asking that their local traditional media campaigns - like TV - provide attribution measures. Attribution solutions measure and as...","id":"-LiP_U28gSKuGqAvYqTY","image":"Default","title":"Upcoming Webinar on Attribution, Weekly Infographics","url":"https://mailing-bia.com/view.html?x=a62e&m=x&mc=Y&s=L8&u=q&y=f&z=aOx4sav&"},"-LjNE3zMRimPssK6mEoq":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2019-07-09T19:30:40Z","description":"BIA has published its updated U.S. Local Ad Forecast and local market intelligence inBIA ADVantage. 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Here are all the details along with takeaways (and the slide deck) from the client briefing.2020 Forecast...","id":"-LrzGKqHS3Glqo3TU5AI","image":"Default","title":"Client Briefing: Forecast Details and Briefing Deck","url":"https://mailing-bia.com/view.html?x=a62e&m=qg&mc=Y&s=Y9E&u=q&y=d&z=a45EXB&"},"-LtadF-T2aLbSVyqIRz7":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2019-11-13T21:11:38Z","description":"TheBIA ADVantage platform now contains new 2020 local market data and new verticals.The data includes 2019-2024 ad revenue for 13 media and 95 verticals in every TV and radio market. (Readfindings from the nationwide U.S. Ad Forecast....","id":"-LtadF-T2aLbSVyqIRz7","image":"Default","title":"New Local Ad Estimates Available","url":"https://mailing-bia.com/test_view.html?x=a62e&c=q&u=q&y=Y&z=aXDNJoq&"},"-LuDR2okkTmJykiwh2Li":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2019-11-21T14:47:42Z","description":"Good news! Automotive will increase their local ad spend in 2020 to $15.8B according to BIA. Examine how the industry will spend on local advertising in 2020 in a new report andnew powerpoint deck (pptx format).Highlights from the verti...","id":"-LuDR2okkTmJykiwh2Li","image":"Default","title":"New Auto Vertical Report, Ad Spending Estimates","url":"https://mailing-bia.com/view.html?x=a62e&m=Y7&mc=Y&s=L8&u=q&y=9&z=asSrVz&"},"-LucPVUT0MTinlaje5dc":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2019-11-26T15:41:05Z","description":"Thanksgiving week is a good time to catch up on the larger trends in local.BIA's 2020 forecast for individual local media (i.e., local video, mobile, radio) are available to download in Powerpoint format in BIA ADVantage.Included in ea...","id":"-LucPVUT0MTinlaje5dc","image":"Default","title":"2020 Ad Spend by Individual Local Media","url":"https://mailing-bia.com/view.html?x=a62e&m=YX&mc=Y&s=L8&u=q&y=H&z=aX6BzZg&"},"-LvRiPKpAnAY8ICJ20sI":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2019-12-06T19:36:00Z","description":"Good news! Financial will increase their local ad spend in 2020 to $18.8B according to our new estimates. Examine how the industry will spend on local advertising in 2020 in a new report and new powerpoint deck (pptx format). Highlights ...","id":"-LvRiPKpAnAY8ICJ20sI","image":"Default","title":"Financial Vertical Local Ad Spend","url":"https://mailing-bia.com/view.html?x=a62e&m=YK&mc=Y&s=fb&u=q&y=y&z=aOGu7G0&"},"-LwJzYc28qObENis-MmH":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2019-12-17T17:50:29Z","description":"How responsive is the television industry when it comes to delivering improved attribution metrics and measurement?BIA has focused on this question all year. We've spoken to executives across the ecosystem (i.e., media and measurement compani...","id":"-LwJzYc28qObENis-MmH","image":"Default","title":"State of Linear TV and Attribution","url":"https://mailing-bia.com/view.html?x=a62e&m=YD&mc=Y&s=fb&u=q&y=r&z=a7G5bQj&"},"-Lx7kvEfWXO998sYBFyU":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2019-12-27T19:01:10Z","description":"As the year winds down, we'd like to thank you for your partnership as we monitor and analyze the local media space together. Now, as we look to next year, we need your feedback. Your input will help us determine whatnew data, analytics and...","id":"-Lx7kvEfWXO998sYBFyU","image":"Default","title":"Your opinion about BIA ADVantage","url":"https://mailing-bia.com/view.html?x=a62e&m=YV&mc=Y&s=be8&u=q&y=K&z=aXZa9Wq&"},"-Ly62Bf-9VQ7WTCCnT8n":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-01-08T21:14:52Z","description":"2020 will be an extremely active year in the local media marketplace. Identify your best opportunities during BIA's first Client Briefing of the year: Where to Find Big Wins in 2020 - Insights & Analysis. BIA analysts and invited...","id":"-Ly62Bf-9VQ7WTCCnT8n","image":"Default","title":"Upcoming Client Briefing: Find Big Local Wins","url":"https://mailing-bia.com/images/common/templates/messages/569/1/img/569_05.png"},"-LyACiD9GQhk1J8sd67s":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-01-09T16:46:22Z","description":"(Please note: We've changed the date of the briefing from Mon. Jan 20 to Wed. Jan 22 to respect Martin Luther King Day. If you've already signed up, your registration was automatically updated.)2020 will be an extremely active year in th...","id":"-LyACiD9GQhk1J8sd67s","image":"Default","title":"Date Change for Upcoming Client Briefing","url":"https://mailing-bia.com/images/common/templates/messages/569/1/img/569_05.png"},"-Lydo4lXJPCKo6-kuJSX":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-01-15T15:17:37Z","description":"Good news! Quick Service Restaurants (QSRs) will increase their local ad spend in 2020 to $4.5B according to our new estimates. Examine how QSRs will spend this year in the newVertical Ad Report. 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The local Political ad spend will reach $6.58B in 2020, according to our new estimates. 2020 is going to be a very interesting political year. Some very large markets will not see much in political advertising spend, but some sm...","id":"-LzmpjA4X8gmVVaz6C6f","image":"Default","title":"New Political Ad Report & Sales Deck","url":"https://mailing-bia.com/view.html?x=a62e&m=YW&mc=Y&s=lnC&u=q&y=N&z=aXeMHLI&"},"-M-Y4eox5bURjsILikrl":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-02-07T21:13:43Z","description":"Good news if you're selling to Legal Services. Advertisers in this sub-vertical will spend over $4.7 billion on local advertising in 2020, up from nearly $4.6 billion in 2019. Legal Services is part of our General Services vertical and includ...","id":"-M-Y4eox5bURjsILikrl","image":"Default","title":"Selling to Legal Services","url":"http://r20.rs6.net/on.jsp?ca=81937fa9-e11c-4aa1-9f3e-18d5626206ab&a=1101195084058&c=3644a8d0-2280-11ea-ab7c-d4ae527548e1&ch=3667509c-2280-11ea-ab7c-d4ae527548e1"},"-M-kFDM3uIqu6oAds3Gm":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-02-10T17:53:38Z","description":"Good news if you're selling to Legal Services. Advertisers in this sub-vertical will spend over $4.7 billion on local advertising in 2020, up from nearly $4.6 billion in 2019.Legal Services is part of our General Services vertical and includ...","id":"-M-kFDM3uIqu6oAds3Gm","image":"Default","title":"New Legal Ad Report & Sales Deck","url":"https://mailing-bia.com/view.html?x=a62e&m=Yh&mc=Y&s=fb&u=q&y=Z&z=aOmqOin&"},"-M-kML7z_tz1xXcWL8YX":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-02-10T18:20:54Z","description":" Good news if you're selling to Legal Services. Advertisers in this sub-vertical will spend over $4.7 billion on local advertising in 2020, up from nearly $4.6 billion in 2019. Legal Services is part of our General Services vertical and in...","id":"-M-kML7z_tz1xXcWL8YX","image":"Default","title":"RE: Your campaign Selling to Legal Services has been sent","url":"http://img.constantcontact.com/mktg/marketing/campaigns/logos/ctct_logo_175x45.png"},"-M0-583eiZaEuw6-Ikz3":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-02-13T19:45:29Z","description":"Local Sales Strategies by VerticalWith 2020 in full swing, make sure you're usingBIA ADVantage to identify the best selling opportunities within different verticals. 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As more v...","id":"-ML9bHv1FFT1XM11zd6b","image":"Default","title":"OTT Forecast Estimates 2","url":"https://mailing-bia.com/view.html?x=a62e&m=bU&mc=Y&s=ODd&u=q&z=aQMAlAU&"},"-MLTfpHCNYPCZFhVsemA":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-11-06T17:40:46Z","description":" This week, BIA looks at the Mobile opportunity with a new Media Insights Flyer. See below for details. The number two media in terms of revenue generation, Mobile is representing 17.3% ($24.3B) of the local ad spend in 2020.Takeaways include:Tr...","id":"-MLTfpHCNYPCZFhVsemA","image":"Default","title":"Mobile Media Insights","url":"https://mailing-bia.com/view.html?x=a62e&m=bC&mc=Y&s=ODd&u=q&z=a9Z2sSZ&"},"-MM17fHXVz0ChRu_ESV3":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-11-13T14:59:28Z","description":" This week, BIA looks at Radio Online Ad Spending with a new Media Insights Flyer. See below for details. BIA estimates the local ad spend for Radio Online will be $1.5 billion in 2021, which represents an 11.4% annual growth rate in ad spend fr...","id":"-MM17fHXVz0ChRu_ESV3","image":"Default","title":"Radio Online Advertising","url":"https://mailing-bia.com/view.html?x=a62e&m=b0&mc=Y&s=oof&u=q&z=aJvNOuD&"},"-MMXD_67Nwq5TwfstvtT":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-11-19T20:30:18Z","description":" This week, BIA looks at Video Ad Spending with a new Media Insights Flyer. See below for details. BIA estimates the local ad spend for Video will be $4.9 billion in 2021, which represents an 18.2% annual growth rate in ad spend from 2020 to 2021....","id":"-MMXD_67Nwq5TwfstvtT","image":"Default","title":"Video Ad Spending","url":"https://mailing-bia.com/view.html?x=a62e&m=b2&mc=Y&s=okM&u=q&z=aQoUJHB&"},"-MNZ6EpzslRBO40Oi1bp":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-12-02T15:37:20Z","description":" There's a lot to check out in BIA ADVantage this week.First, local market forecast numbers are updated and your market summary and vertical data is now set to 2021.Additionally, Market Reports have been expanded to include 3 years (2020-2022) of ...","id":"-MNZ6EpzslRBO40Oi1bp","image":"Default","title":"New 2021 Ad Forecast","url":"https://mailing-bia.com/view.html?x=a62e&m=bj&mc=Y&s=okM&u=q&z=abJ69oy&"},"-MOIIYnPSAD37BtUldbB":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-12-11T19:27:21Z","description":"In the 2021 U.S. Local Advertising Forecast, BIA estimates local ad spend will reach $137.5B next year, and three verticals will soundly lead in terms of year-over-year (YoY) growth: Leisure and Recreation, Financial and Insurance, and Real Estate...","id":"-MOIIYnPSAD37BtUldbB","image":"Default","title":"Client Briefing on Tues Dec 15","url":"https://mailing-bia.com/view.html?x=a62e&m=bt&mc=Y&s=ouc&u=q&z=aQBzQ71&"},"-MOhVg-nGxtmSrD6Kiwo":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-12-16T21:30:48Z","description":"BIA hosted a client briefing on Tuesday, Dec. 15 to discuss the 2021 U.S. Local Advertising Forecast.The briefing covered BIA's nationwide estimates across all media; the top vertical ad spenders in TV, radio and online; and key analysis and predi...","id":"-MOhVg-nGxtmSrD6Kiwo","image":"Default","title":"Watch 2021 Forecast Briefing","url":"https://mailing-bia.com/view.html?x=a62e&m=lq&mc=Y&s=oSq&u=q&z=a4boqmL&"},"-MPB3jKTD8Uu_uwm3dHI":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2020-12-22T19:59:31Z","description":"With the holiday season and a New Year (collective sigh of relief) almost here, BIA would like to thank each of you for your continued trust in our partnership. Together we examined and tracked local advertising activities and made sense of each d...","id":"-MPB3jKTD8Uu_uwm3dHI","image":"Default","title":"Verticals Growing Digital Spend","url":"https://mailing-bia.com/view.html?x=a62e&m=lb&mc=Y&s=oSq&u=q&z=aLapobo&"},"-MQYIXr6UA0I-Imd4ufE":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-01-08T18:30:31Z","description":"Looking for opportunity in your local markets for 2021? Not sure which business verticals are spending more?We have you covered. We've prepared a quick reference that shows all our 95 verticals and their growth in spend for 2021. Jump start your s...","id":"-MQYIXr6UA0I-Imd4ufE","image":"Default","title":"Vertical Insights for Local Selling","url":"https://mailing-bia.com/view.html?x=a62e&m=l9&mc=Y&s=JQ3&u=q&z=alV0J4c&"},"-MQxi1a6Wd_djw-zf9aO":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-01-13T21:34:36Z","description":"Let us know how we can improve BIA ADVantage this year by taking our 5-minute 2021 ADVantage User Survey.Your feedback is important to us, and as a result of your input last year, we rolled out new local vertical alert reports, expanded market pro...","id":"-MQxi1a6Wd_djw-zf9aO","image":"Default","title":"Can you give us 5 minutes?","url":"https://mailing-bia.com/view.html?x=a62e&m=l4&mc=Y&s=Jf5&u=q&z=aboNHYO&"},"-MS9gaX3wHqsE1uDSPaz":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-01-28T20:23:47Z","description":"This week, BIA examines the ad spend of a small but very important sub-vertical right now: Accounting, Tax Preparation, Bookkeeping, and Payroll Services. With businesses relying on their accounting, bookkeeping and tax providers during COVID more...","id":"-MS9gaX3wHqsE1uDSPaz","image":"Default","title":"Important ad spend analysis","url":"https://mailing-bia.com/view.html?x=a62e&m=lO&mc=Y&s=JZm&u=q&z=asut7CR&"},"-MSnwnjgUC7BRcxOe2Ua":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-02-05T20:40:39Z","description":"BIA has added a new forecast to BIA ADVantage: 2021 Local Ad Forecast: Local Video.Covering the local video portion of the overall local ad spend, this forecast combines advertising revenue from the following media: Local TV, Local Cable, Out-of-H...","id":"-MSnwnjgUC7BRcxOe2Ua","image":"Default","title":"View new local ad estimate","url":"https://mailing-bia.com/view.html?x=a62e&m=lz&mc=Y&s=zla&u=q&z=a9WQzYW&"},"-MTCT04bXcXE5rQ1SOzP":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-02-10T19:31:08Z","description":"New this week is a vertical ad forecast report for the Financial Services vertical.With just over $15.9 B forecasted to be spent on local advertising in 2021 from this vertical, this report tracks the ad spend across 16 media and explains the pote...","id":"-MTCT04bXcXE5rQ1SOzP","image":"Default","title":"New financial services ad estimates","url":"https://mailing-bia.com/view.html?x=a62e&m=lp&mc=Y&s=zKw&u=q&z=aJk6bx0&"},"-MTv-OazXhY5oY1hpNsS":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-02-19T15:45:42Z","description":"Make plans to join us Tue, Feb. 23 for the webinar: Local Digital Event: Home Services. Also, examine the ad spend activities of Plumbers and HVAC providers in a new ad report. Details below.Plumbers and HVAC companies are estimated to spend $1.32...","id":"-MTv-OazXhY5oY1hpNsS","image":"Default","title":"Home services event Tue Feb 23","url":"https://mailing-bia.com/view.html?x=a62e&m=lL&mc=Y&s=zN3&u=q&z=aoxdskU&"},"-MUjSPZUgpWrxHMTGWVp":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-03-01T20:18:03Z","description":"In a webinar last week, BIA examined four important sub-verticals in the Home Services vertical: Lawn & Garden, Plumbers & HVAC, Flooring, and Other Building Services.For each sub-vertical, we discussed ad spend expectations for this year, the sha...","id":"-MUjSPZUgpWrxHMTGWVp","image":"Default","title":"Get home service vertical insights","url":"https://mailing-bia.com/view.html?x=a62e&m=lm&mc=Y&s=zN3&u=q&z=aJlAoav&"},"-MVX1iRzh5mUiCcQrdIG":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-03-11T16:03:11Z","description":"This week, BIA looks at Radio and TV Online Ad Spending with updated Media Insights Flyers.Also, is spring fever hitting you? Check out our Road Trips webinar taking place March 24th. Then, on April 1st, join BIA for an executive panel webinar cov...","id":"-MVX1iRzh5mUiCcQrdIG","image":"Default","title":"New online snapshots + upcoming webinars","url":"https://mailing-bia.com/view.html?x=a62e&m=lV&mc=Y&s=QRn&u=q&z=asB89SS&"},"-MW9rT0MQttzbpHuNDMx":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-03-19T14:15:49Z","description":"This week, BIA looks at the Legal Services vertical to examine their ad spend across digital and traditional media. See both the full ad report and the local selling deck below. Plus, register for the digital event, Road Trips, taking place next T...","id":"-MW9rT0MQttzbpHuNDMx","image":"Default","title":"New vertical report + digital event","url":"https://mailing-bia.com/view.html?x=a62e&m=lB&mc=Y&s=QTh&u=q&z=azzvq58&"},"-MWjfjqBku-PXgJuBul5":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-03-26T17:45:37Z","description":"This week, BIA hosted the March installment of our 2021 Local Digital Series to examine the super vertical Road Trips. Find links to webinar materials below.Plus, April is OTT month at BIA. BIA will host two webinars examining OTT from different p...","id":"-MWjfjqBku-PXgJuBul5","image":"Default","title":"New leisure vertical insights, OTT events","url":"https://mailing-bia.com/view.html?x=a62e&m=lA&mc=Y&s=X9J&u=q&z=abQfozV&"},"-MXIF0q-ebU7lUn4psEc":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-04-02T15:32:55Z","description":"This week, BIA provided an Over-the-Top (OTT) outlook for 2021 during the webinar, All Eyes on OTT - The Breakout Media Category in 2021. Plus, there's a new podcast discussing Share of Wallet, and we are pleased to share findings from the Q1 ADVa...","id":"-MXIF0q-ebU7lUn4psEc","image":"Default","title":"OTT forecast, new podcast, survey rating","url":"https://mailing-bia.com/view.html?x=a62e&m=lN&mc=Y&s=sbG&u=q&z=apeHsRF&"},"-MXrpZrcO2L-3FXphuz0":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-04-09T18:10:50Z","description":"This week, BIA looks at advertising revenue opportunities within Pet Care subverticals, and there's a new podcast discussing the Legal Services vertical. Plus, we share more results from the client survey. See below for details. According to proje...","id":"-MXrpZrcO2L-3FXphuz0","image":"Default","title":"Exclusive look at pet care, legal services","url":"https://mailing-bia.com/view.html?x=a62e&m=lx&mc=Y&s=XEF&u=q&z=aHMps0y&"},"-MYzv1PfUoXI6eCpnpMh":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-04-23T18:02:48Z","description":"This week, BIA focused on Online Gambling and the opportunity it presents to local media sellers. See below for new ad spend estimates and webinar discussion. Online Gambling may present a rich opportunity for local media sellers that operate in s...","id":"-MYzv1PfUoXI6eCpnpMh","image":"Default","title":"New online gambling ad estimates","url":"https://mailing-bia.com/view.html?x=a62e&m=lP&mc=Y&s=XtM&u=q&z=aQqTzME&"},"-MZYOxWoDspg2I5QnFCL":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-04-30T15:31:01Z","description":"This week, BIA held its monthly digital event and focused on the ad forecast and current trends in Over-the-Top (OTT). See below for details and links to the presentation, plus two useful resources that cover other key verticals such as Leisure, T...","id":"-MZYOxWoDspg2I5QnFCL","image":"Default","title":"Vertical OTT forecast and online gambling podcast","url":"https://mailing-bia.com/view.html?x=a62e&m=lZ&mc=Y&s=pnp&u=q&z=aq5Ysfs&"},"-M_apnS_rKny3oHVnI3X":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-05-13T17:34:45Z","description":"This week at BIA:New report commissioned by the NAB examines lost broadcast revenue to Google Search and Facebook News Feeds.Upcoming digital webinar focuses on two active sub-verticals: Lawyers and Accountants.Podcast with Revenue Analytics to di...","id":"-M_apnS_rKny3oHVnI3X","image":"Default","title":"New big tech report, digital event, rate cards podcast","url":"https://mailing-bia.com/view.html?x=a62e&m=l3&mc=Y&s=p6B&u=q&z=aa8SHUZ&"},"-MaUwyQs5wTmCxhLjj_B":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-05-24T19:55:30Z","description":"This week at BIA:New vertical analysis (Excel file) highlighting verticals to go after in 2021 to offset the reduced ad spend in the auto vertical.Digital webinar on Tues, May 25 covering two Covid-resistant sub-verticals: Lawyers and Accountants....","id":"-MaUwyQs5wTmCxhLjj_B","image":"Default","title":"Vertical revenue opportunity, digital webinar 4.25","url":"https://mailing-bia.com/view.html?x=a62e&m=l2&mc=Y&s=L4j&u=q&z=aYLF78H&"},"-MbNGN29V08oaEVUf25D":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-06-04T18:20:20Z","description":"This week at BIA:New analysis covering two important sub-verticals: Lawyers and Accountants.Podcast with the CEO and Founder of AdCellerant to discuss Cookies, Privacy, and the Future of Data.Reminder to download: Ad Spend and Growth Opportunities...","id":"-MbNGN29V08oaEVUf25D","image":"Default","title":"Lawyers and accountants ad spend, privacy and big data podcast","url":"https://mailing-bia.com/view.html?x=a62e&m=lt&mc=Y&s=L4j&u=q&z=aQhiYQu&"},"-MbrG_d4lvfE82y3uFXa":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-06-10T18:46:22Z","description":"This week at BIA:New analysis examining the ad spend of the Fitness and Recreational Sports Centers sub-vertical.June 22 webinar covering the ad spend in the Real Estate vertical.See below for details.New AnalysisFitness and Recreational Sports Ce...","id":"-MbrG_d4lvfE82y3uFXa","image":"Default","title":"Selling ads to local fitness and sports centers, digital webinar on real estate","url":"https://mailing-bia.com/view.html?x=a62e&m=9q&mc=Y&s=LTj&u=q&z=abxorO&"},"-McQQA9-7Aw64uN-3FoU":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-06-17T19:07:33Z","description":"This week at BIA:Real Estate webinar next Tue, June 22. Register here.New vertical analysis examining traditional and digital ad spend.And in case you missed it, new report on the Fitness and Recreational Sports Centers sub-vertical.See below for ...","id":"-McQQA9-7Aw64uN-3FoU","image":"Default","title":"Real estate webinar, new vertical analysis","url":"https://mailing-bia.com/view.html?x=a62e&m=9b&mc=Y&s=I4K&u=q&z=aYApokl&"},"-MczqgH-ctYvYJ6DWf_x":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-06-24T20:55:44Z","description":"This week at BIA:Real Estate slide deck and video available to watch and download.Podcast: Economic Impact of Big Tech Platforms on the Viability of Local Broadcast NewsAnd in case you missed it, new vertical analysis examining traditional and dig...","id":"-MczqgH-ctYvYJ6DWf_x","image":"Default","title":"New data on real estate ad spend","url":"https://mailing-bia.com/view.html?x=a62e&m=94&mc=Y&s=I4K&u=q&z=aqJxboI&"},"-Me1EpdcKhC0zQw4ebSm":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-07-07T18:30:40Z","description":"New this week is a major update to BIA ADVantage and an upcoming briefing:New ad forecast estimates for all local Television and Radio markets are now available in BIA ADVantage. A client briefing to examine the updated forecast is scheduled for F...","id":"-Me1EpdcKhC0zQw4ebSm","image":"Default","title":"Updated local market ad forecasts","url":"https://mailing-bia.com/view.html?x=a62e&m=lF&mc=Y&s=IE4&u=q&z=azS1sPI&"},"-MefMKjoeJw3xTpDR0ea":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-07-15T18:08:41Z","description":"Reminder that Friday, July 16, at 11 am EDT, BIA is hosting a client briefing to examine the updated 2021 U.S. Local Ad Forecast. We encourage you to register and get valuable insights and analysis from BIA's Chief Economist and Managing Director....","id":"-MefMKjoeJw3xTpDR0ea","image":"Default","title":"Client Briefing Details","url":"https://mailing-bia.com/view.html?x=a62e&m=9z&mc=Y&s=ISm&u=q&z=aQCHJsz&"},"-MezzNUalJ43fMTHcZfv":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-07-19T18:12:03Z","description":"New Client Briefing AvailableThe client briefing covering BIA's 2021 Ad Forecast Update held on Friday, July 16 is available for viewing and downloading.During the briefing, BIA's Chief Economist, Mark Fratrik, and Managing Director, Rick Ducey, d...","id":"-MezzNUalJ43fMTHcZfv","image":"Default","title":"New forecast briefing","url":"https://mailing-bia.com/view.html?x=a62e&m=97&mc=Y&s=KXF&u=q&z=aYsDY7O&"},"-MfJWRqYtDnnxuc2o-6-":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-07-23T17:45:50Z","description":"Next week, BIA is hosting two webinars on key topics: Retail Shopping and OTT. Plus, have you checked out the new local contact information in BIA ADVantage? Details below.2021 Local Digital Event Series:Retail Shopping: Back-to-School & Office Cl...","id":"-MfJWRqYtDnnxuc2o-6-","image":"Default","title":"OTT and retail vertical webinars next week","url":"https://mailing-bia.com/view.html?x=a62e&m=9p&mc=Y&s=Ken&u=q&z=aoy3oy2&"},"-MfsUoHHLzoLF25Fmsc8":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-07-30T17:30:28Z","description":"This week BIA hosted two webinars on key topics: Back to School and Office super-vertical and OTT. Plus, our latest podcast reflects on the top digital takeaways from our digital series that's covered important verticals like Home Improvement, Law...","id":"-MfsUoHHLzoLF25Fmsc8","image":"Default","title":"Webinar videos and decks available","url":"https://mailing-bia.com/view.html?x=a62e&m=9I&mc=Y&s=K0w&u=q&z=aQUxqGl&"},"-MhTzXg6eXFRmzSY6bli":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-08-19T15:09:57Z","description":"A new Automotive Vertical Ad Report is available. See below for key takeaways, digital selling strategies and links to download the full report and the local selling deck. The Automotive vertical has entered an unusual state with supply chain is...","id":"-MhTzXg6eXFRmzSY6bli","image":"Default","title":"New automotive ad report","url":"https://mailing-bia.com/view.html?x=a62e&m=9k&mc=Y&s=1Ra&u=q&z=asFM7Fo&"},"-MiXqdEU5var6127IkuC":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-09-01T19:31:06Z","description":"During BIA's most recent digital webinar, we examined local selling opportunities in the Insurance and Mortgage sub-verticals. Plus, this week, we published a two-part podcast series covering our latest forecast for the Auto vertical and the conti...","id":"-MiXqdEU5var6127IkuC","image":"Default","title":"Insurance and mortgage ad forecast, auto podcast series","url":"https://mailing-bia.com/view.html?x=a62e&m=9V&mc=Y&s=1Ra&u=q&z=aOCFbKp&"},"-MjiyRbVVo57ASq8i2p0":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-09-16T14:09:01Z","description":"New this week is a major update to BIA ADVantage and an upcoming briefing:New 2022 ad forecast for all local TV and Radio markets and 96 sub-verticals.A client briefing to examine the updated forecast is scheduled for Fri, Sept. 24 at 11 am.BIA's ...","id":"-MjiyRbVVo57ASq8i2p0","image":"Default","title":"Updated local market ad forecasts","url":"https://mailing-bia.com/view.html?x=a62e&m=9B&mc=Y&s=12g&u=q&z=alSR4Xb&"},"-Mk8hLToCTcbMqY3-8Yb":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-09-21T18:40:50Z","description":"BIA just issued its most significant forecast of the year – the 2022 U.S. Local Ad Forecast. With the ongoing effects of the pandemic and the importance of budgeting effectively for next year, the forecast offers details on where to look next year...","id":"-Mk8hLToCTcbMqY3-8Yb","image":"Default","title":"Client briefing Fri at 11 am","url":"https://mailing-bia.com/view.html?x=a62e&m=9R&mc=Y&s=12g&u=q&z=a9z990m&"},"-MkORViUMPZGXf0UZnMh":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-09-24T20:00:19Z","description":"New Client Briefing AvailableThe client briefing held on Friday, Sept 24 to examine BIA's 2022 U.S. Local Ad Forecast is available for viewing and downloading in BIA ADVantage.The briefing looked ahead to 2022 to explain expected growth and declin...","id":"-MkORViUMPZGXf0UZnMh","image":"Default","title":"2022 forecast briefing available","url":"https://mailing-bia.com/view.html?x=a62e&m=9N&mc=Y&s=m1E&u=q&z=a4Pdbsv&"},"-Mkwaa4DokAwC4cfqNaM":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-10-01T15:51:54Z","description":"New in BIA ADVantage this week:BIA’s new estimates for local political advertisingUpcoming OTT webinar on Tue, Oct 5.Vertical Alerts adjusted to show 2021 forecast estimates Political Ad Spend Forecast 2022As you prepare and budget for the 2022 po...","id":"-Mkwaa4DokAwC4cfqNaM","image":"Default","title":"OTT webinar, political ad estimates","url":"https://mailing-bia.com/view.html?x=a62e&m=9d&mc=Y&s=mUh&u=q&z=ao5jbdW&"},"-MlRAixJc2DXqrPvM-L6":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-10-07T19:07:03Z","description":"New in BIA Advantage this week is an OTT webinar and a nationwide advertising forecast for 2022. Also, a reminder about new political estimates now available. Details below. OTT Webinar Available On-DemandMore than a quarter (28%) of total TV view...","id":"-MlRAixJc2DXqrPvM-L6","image":"Default","title":"OTT webinar, nationwide ad estimates","url":"https://mailing-bia.com/view.html?x=a62e&m=9x&mc=Y&s=DYb&u=q&z=aa3cHZO&"},"-MmOphmpQqoHhqIufIFK":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-10-19T18:20:27Z","description":"A new Legal Services Sub-Vertical Ad Report is available. See below for key takeaways, digital selling strategies and links to download the full report and the local selling deck. Between 2019 and 2021, local ad spending in the Legal Services su...","id":"-MmOphmpQqoHhqIufIFK","image":"Default","title":"New legal services ad report","url":"https://mailing-bia.com/view.html?x=a62e&m=9h&mc=Y&s=Dkm&u=q&z=aXOJOGf&"},"-Mo9Rhar3k5iTxvovqlS":{"content_type":"weekly_update","content_type_text":"Weekly Update","date":"2021-11-10T15:21:21Z","description":"Next week, two webinars on key topics: local video advertising and media sales. Plus, details on our next forecast update in early December. Details below. Upcoming Webinars State of Media SalesTue. 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